About Prof. Travis L. Dixon

David L. Swanson Professor of Communication & Director of Graduate Studies

Professor Travis L. Dixon

2019

ICA Fellow

A Career Built on the Intersection of Race, Media & Public Communication

Travis L. Dixon is the David L. Swanson Professor of Communication and Director of Graduate Studies at the University of Illinois at Urbana-Champaign (UIUC). He is one of the most widely cited and recognized scholars working at the intersection of media studies, race, and communication theory in the United States today.

For over two decades, Prof. Dixon has studied how racial stereotypes are produced and reproduced in mass media — and, critically, how those stereotypes shape the way audiences perceive race, crime, justice, and public policy. His longitudinal content analyses of television news have become landmark studies in the field.

In 2019, Prof. Dixon made history as the first African American scholar inducted as a Fellow of the International Communication Association (ICA), the highest honor the communication discipline can bestow.

50+

Publications

7K+

Citations

25+

Years Active

6

Editorial Boards

Research Interests

Prof. Dixon's scholarly work spans content analysis, experimental methods, and longitudinal survey research across traditional and digital media environments.

01

Media Stereotypes & Content

Systematic content analyses of how racial groups are framed in television news, social media, entertainment, and online platforms — including longitudinal tracking of trends over decades.

02

Media Effects on Attitudes

Experimental and survey research examining how consuming stereotypical or counter-stereotypical media content shifts public attitudes toward race, crime, welfare, and policing policy.

03

Race, Policing & Justice

News framing analysis of police use of force, community relations, and how media coverage shapes public support for or opposition to criminal justice reform.

04

Digital & Social Media

Emerging work on how algorithmic curation, social platforms, and online news ecosystems amplify or challenge racial stereotypes in the contemporary media environment.

05

Music & Audience Perception

Studies of how rap music and its audiences are perceived — and how race mediates those perceptions in ways that mirror broader media bias patterns.

06

Welfare & Family Representation

Research on how Black families are systematically misrepresented in welfare and policy news coverage, influencing public opinion on social programs.

Academic Training

Ph.D. in Communication — 1998

University of California, Santa Barbara

Dissertation: Overrepresentation and underrepresentation of African Americans and Latinos as lawbreakers on television news

M.A. in Communication — 1994

University of California, Santa Barbara

B.A. in Communication Studies — 1992

University of California, Los Angeles (UCLA)

COMM 277 — Introduction to Mediated Communication

Lower Division Undergraduate Course

COMM 429 — Race and the Mass Media

Upper Division Undergraduate Course

COMM 529 — Introduction to Mass Communication Theory

Graduate Course

Recognition & Distinctions

ICA Fellow — First African American Inductee

International Communication Association — highest honor in the discipline

2019

David L. Swanson Named Professorship

University of Illinois at Urbana-Champaign, College of LAS

2025

Top Four Paper Award — Mass Communication Division

National Communication Association (NCA)

2015

Top Three Paper Award — Multicultural Division

Broadcast Education Association (BEA)

2015

Visiting Philanthropy Faculty Scholar

Clinton School of Public Service, University of Arkansas

2013

Excellence in Mentorship Award

UIUC Communication Leaders

2011

Top Paper Award — Intergroup Communication Interest Group

International Communication Association (ICA)

2008

Editorial Board Memberships

Prof. Dixon actively shapes the direction of communication research by serving on editorial boards of the field's most selective peer-reviewed journals.

Communication Monographs
Communication Research
Human Communication Research
Howard Journal of Communications
Media Psychology
Journal of Broadcasting & Electronic Media

Selected & Highlighted Publications

US Media and Diversity: Representation, Dissemination, and Effects 2024 — Book

US Media and Diversity: Representation, Dissemination, and Effects

Taylor and Francis

Dixon, T.L. & Mastro, D. (Eds.)

Book · Race · Media Diversity
The Barack Benefit? News Coverage of America's First African American Presidential Family 2023 — Journal Article

The Barack Benefit? News Coverage of America's First African American Presidential Family

Journalism & Mass Communication Quarterly

Josey, C.S. & Dixon, T.L.

Race · News · Presidential Coverage
Media Stereotypes: Content, Effects, and Theory 2019 — Book Chapter

Media Stereotypes: Content, Effects, and Theory

Media Effects: Advances in Theory and Research (4th ed.)

Taylor & Francis

Theory · Stereotypes · Effects
2021 — Book Chapter

Race, Policing, and Communication: Old Problems, Twenty-First-Century Struggles

Rowman & Littlefield Handbook of Policing, Communication, and Society

Dixon, Smith & Weeks

Policing · Race · Communication
2017 — Book Chapter

Rap Music and Rap Audiences Revisited: How Race Matters in the Perception of Rap

Oxford Handbook of Music Censorship

Oxford University Press

Rap Music · Race · Perception
2024 — Book Chapter

The Portrayal of Black Family Social Instability Across Traditional and New Media

US Media and Diversity (Taylor & Francis)

Weeks, Dixon et al.

Family · Race · Content Analysis